Sofia Santos
A boutique consultancy for luxury, beauty and fashion brands.
Lisbon-based. Internationally minded. Strategy and creativity, in equal measure.
Strategy and creativity, in equal measure.
What We Do
Strategy
Social Media strategy, brand positioning, content direction. Bespoke to your brand.
Content Creation
Editorial photography and social content that looks as considered as your products.
Influencer Marketing
Your brand, through the right voice. Strategy, outreach, and management.
Workshops
Immersive beaty and marketing education for brands and enthusiasts.
About Sofia
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About Sofia *
15 years of strategy. A photographer's eye. A genuine love of beauty.
Hi, I'm Sofia Santos, founder of Up Close Co. and the voice behind Up Close On Beauty. I work with luxury beauty and fashion brands who know what they want, and need a partner who can build it.
Trusted By
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![Dior Beauty]()
Dior Beauty
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![valmont-swiss-skincare]()
La Maison Valmont
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![ysl-beauty]()
YSL Beauté
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![swissline-skincare]()
Swissline By Dermalab
"Working with Sofia is always a pleasure — she perfectly captures the luxury products of our skincare brand and highlights what sets them apart. She exceeds expectations every time."
Digital Content Manager · Swiss Luxury Skincare Brand
Let´s build something beautiful.
Let´s build something beautiful.
Let´s build something beautiful. Let´s build something beautiful.
Open to consultancy projects, brand collaborations, and creative partnerships.