W O R K W I T H M E

Strategy and creativity

Up Close

From brand strategy and creative direction to Instagram campaigns and workshops. Here is how we can work together.

Sofia Santos, founder of Up Close Co., luxury beauty marketing consultant, Lisbon




15+

Years of experience

11K

Audience

3

Ways to work together

What I offer as a boutique consultant

Every client works directly with me. Boutique by design, with senior expertise at every stage.

Sofia Santos, founder of Up Close Co., luxury beauty marketing consultant, Lisbon

✦ Social Media Strategy

A clear, actionable strategy built around your brand: positioning, content pillars, tone of voice, and a 90-day roadmap you can execute with confidence.

Sofia Santos, founder of Up Close Co., luxury beauty marketing consultant, Lisbon
Sofia Santos, founder of Up Close Co., luxury beauty marketing consultant, Lisbon
Sofia Santos, founder of Up Close Co., luxury beauty marketing consultant, Lisbon

✦ Creative Direction & Content

Editorial photography, social-ready content assets, and creative direction for campaigns, produced to the standard of the brands you work with.

✦ Influencer Marketing Strategy

Strategy, talent identification, briefing, and campaign management, from someone who has been on both sides of the brief.

✦ Retainer Packages

The most effective work happens over time. These packages are designed for brands who want consistent strategic support, not a one-off project.

Sofia Santos, founder of Up Close Co., luxury beauty marketing consultant, Lisbon

Working together on Instagram & beyond

As the creator behind Up Close On Beauty, I also partner directly with brands on sponsored content, campaigns, and ambassador programmes, by bringing your product to an engaged luxury beauty audience of 11K+ women.

Services:

✦ Instagram Posts & Reels
✦ Stories Packages
✦ Brand Ambassador
✦ Event Coverage
✦ Photography & Content Creation
✦ Full Campaign Package

Sofia Santos, founder of Up Close Co., luxury beauty marketing consultant, Lisbon

A process as considered as the work

  1. Discovery

  2. Proposal

  3. Creation

  4. Reporting

Let’s start a conversation

Tell me about your brand, your goals, and what you're looking for.

Sofia Santos, founder of Up Close Co., luxury beauty marketing consultant, Lisbon